Remove ambiguity from English for non-English speakers. Origin in aerospace.
Technical English
Bad Writing
- synonym rotations - the user, the customer, the client (ambiguous)
- hedging - it is important to note that this may potentially help
- frozen verbs - perform an analysis of -> analyze
- marketing adjectives - seamless - robust - cutting-edge (adds no information)
- run-ons - four ideas stitched into one sentence
- phrasal verbs - spin-up, reach out, dive-into are namable nouns that should be used